Best Cheltenham Sign Up Offers & Existing Customer Offers

Bookmakers in the UK are currently chucking out their best Cheltenham sign up offers, the latest price boosts, existing customer promotions and 2020 Festival free bets/bonuses in the hope that you’ll take a bet with them. It’s the perfect time of year for a bookmaker to use these new customer account sign-up offers in a bid to bolster their membership numbers for the year.

We’ve put together this epic guide for the 2020 festival, starting with a list of the best sign up offers offered by each bookie, followed by a detailed preview of each latest races.


Cheltenham Free Bets & New Customer Sign Up Offers

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

​Register using Promo Code BETFRED40, bet £10 (odds evens or greater) & get £30 in Free Bets plus an extra £10 in Free Bets if your bet doesn’t win.

*New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 40x to withdraw winnings. Credit or Debit card only.Geographical Restrictions. T&Cs Apply.

New Customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

The Best Cheltenham Offers For Existing Customers 2020

BookieOffer DetailsView Offer
Bet Credits Bet365 Horse Racing: Bet365 Price Promise

Every week there’s a host of superb races broadcast live on ITV Racing and, as always, bet365's fantastic offers will ensure that you get the best value.

bet365 will constantly update their prices for all races shown live on ITV Racing to ensure that they offer the best price on every horse running.

This offer is applicable to all bets placed from 10am on the day of race up to 15 minutes before the scheduled ‘off’ time for each ITV race and only covers races shown live on ITV Racing unless otherwise stated by bet365. Best price or joint best price will be matched from the following list of Bookmakers: Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet and Boylesports. Offer applies to bets placed on Win and Each-Way Fixed Odds markets only. All other markets, including Enhanced Price Win Only, Enhanced or adjusted place terms (Each Way Extra) markets that are priced separately to the Fixed Odds market and Tote/Pari-Mutuel (bets and dividends) are excluded from this offer. Races covered by Price Promise are also available for Best Odds Guaranteed, for new and eligible customers.

So place your Horse Racing bets safe in the knowledge that the bet365 price is the best price.

T&Cs apply.

(18+, T&Cs Apply. View Terms & Conditions )

Horse Racing : Betfair customers can now collect points on every bet placed

Betfair Customers will now have the opportunity to collect Rewards4Racing points on every bet placed.

Just make sure your email matches on both accounts and start collecting points.

(18+, T&Cs Apply. View Terms & Conditions )

Horse Racing : Betvictor Betfinder tool helps you find your best horse to bet on

The Betfinder is Betvictor's new tool in their horse racing area. It is using the latest TimeForm data to help you pick a horse to back.

Add your criteria, such as form, weight, star rating and recent performance filters to help you pick the best horses for the day. Ensure you read full terms and conditions before partaking in any offer.

(18+, T&Cs Apply. View Terms & Conditions )

Horse Racing : Betfair Non Runner No Bet On All Championship Races

Betfair Sportsbook are non-runner no bet on the Champion Hurdle, Champion Chase, Stayers Hurdle, Ryanair Chase and Gold Cup at the 2018 Cheltenham Festival.

  • Non Runner No Bet applies to bets placed after 08:30 on Wednesday 3rd of January on the Champion Hurdle, Champion Chase, Stayers Hurdle, Ryanair Chase and Gold Cup at the 2018 Cheltenham Festival
  • If your single selection does not run in that race, we’ll refund your stake in full. If your selection is contained in a multiple bet and does not run in that race, we will void your selection in that bet.
  • Any bets placed with a free bet will qualify for a refund and be returned to a customer’s Bonus Wallet, as long as the free bet bonus has not expired.

(18+, T&Cs Apply. View Terms & Conditions )

Bet Credits Bet365 Horse Racing: Bet365 Best Odds Guaranteed

bet365 offer Best Odds Guaranteed on every horse race - every day!

When you place your bet with bet365, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! Ante-Post, Tote/Pari-Mutuel (bets and dividends), 'Not to Win', Enhanced Win, Cover Bets and In-Play bets are excluded.

This offer includes Board Prices, bet365 Early Prices, singles and multiples as well as Showcast bets on all racing where a fixed price is offered. Offer applies to bets placed on Win and Each Way Fixed Odds markets and Enhanced Place Terms markets only. All other markets, including adjusted place terms (Each Way Extra), Ante-Post bets (unless otherwise stated) and Tote/Pari-Mutuel (bets and dividends), are excluded from this offer. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded.

For example, if you take an Early Price of 3/1 and your selection wins at 4/1, you get paid at 4/1!

T&Cs apply. Only available to new and eligible customers.

(18+, T&Cs Apply. View Terms & Conditions )

Horse Racing : Betfred Best Odds Guaranteed

Take an early price on your selection and if the SP returned is bigger Betfred will pay you out at the bigger price.

(18+, T&Cs Apply. View Terms & Conditions )

Horse Racing : Betvictor Best Odds Guaranteed

Take the Early or Board Price and Betvictor will pay out at the Starting Price if it’s bigger, guaranteed. Ensure you read the full terms and conditions on the 'Offers' page.

(18+, T&Cs Apply. View Terms & Conditions )

Bet Credits Bet365 Horse Racing: ITV Racing 4/1 Offer

Back any single winner at 4/1 or more on any race televised live on ITV Racing and you can have a risk free bet to the same stake (up to £50*) on the next race broadcast live on ITV Racing. This offer applies to the FIRST single bet placed by a customer on each race shown live on ITV Racing.

If your risk free bet also wins at odds of 4/1 or more, you qualify for a risk free bet on the next race televised live on ITV Racing. Keep backing those winners and bet365 will keep giving you risk free bets! If your risk free bet loses, your stake (up to £50*) will be refunded to your account.

This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, any refund amount or subsequent risk free bet amount will be equal to the remaining active stake. If a qualifying bet is edited using our Edit Bet feature, any refund amount will be equal to the new stake and not the original stake. Where a risk free bet is changed using Edit Bet, no refund will be given and the offer will no longer apply. Where more than one selection in the same race is placed on the same bet slip, the first selection is deemed to be the one which is highest on the bet slip. Offer applies to bets placed on Win and Each-Way Fixed Odds markets and Enhanced Place Terms markets only. All other markets, including adjusted place terms (Each Way Extra), Ante-Post bets and Tote/Pari-Mutuel (bets and dividends), are excluded from this offer.

Bets must be placed in the usual way and can be paid for from either your Withdrawable Balance or Bet Credits. Bets placed from your Withdrawable Balance will be refunded to your Withdrawable Balance and bets placed with Bet Credits will be refunded as Bet Credits.

*or currency equivalent

T&Cs apply. Only available to new and eligible customers.

(18+, T&Cs Apply. View Terms & Conditions )

Bet Credits Bet365 Bet365 Extra Each-Way

Each Way Extra gives you the option to increase or decrease the number of places in a race when you are betting Each Way on selected Horse Races at bet365.

When you use Each Way Extra you can add places to your Each Way Horse Racing bets and take a reduced price or remove places and increase the odds on your selection.

The number of Each Way Extra places offered on a race can be viewed on the Each Way Extra coupon or on the bet slip.
Each Way Extra bets will not be eligible for bet365 Price Promise, Best Odds Guaranteed, ITV Racing 4/1 Offer or Feature Race 4/1 Offer, except where a new or eligible customer selects place terms that match the standard Win and Each Way market for that race. Where Enhanced Place Terms are offered on a race and selected by a new or eligible customer, Best Odds Guaranteed, ITV Racing 4/1 Offer and Feature Race 4/1 Offer will apply.

T&Cs apply.

(18+, T&Cs Apply. View Terms & Conditions )

Horse Racing : Betvictor Run For Your Money

Betvictor will refund all losing bets (in cash) on British and Irish racing on horses who fail to give punters A Run For Their Money and refuse or whip around at the start, fail to come out or lose all chance at the stalls.


The following do not qualify for this promotion:
Qualifying bets which are Cashed Out, or Partially Cashed Out
Bets which are placed on a 'Guaranteed Bet' market
Customers who are subject to a bonus, sportsbook or residency restriction.

Other Terms

The promoter (the Promoter) is BetVictor Limited, a company registered in Gibraltar (company number 42734) with its registered office at Suite 23, Portland House, Glacis Road, Gibraltar, GX11 1AA and trading from Suite 2:01, World Trade Center, Bayside Road, Gibraltar, GX11 1AA.
For customers betting in Euros the currency equivalent of £1 is €1. All other currencies will be calculated at current exchange rates.
Customers are able to withdraw their real cash balance at any time without it affecting the qualification, award, prize or wagering for this promotion.
Where a customer becomes restricted from placing sports bets on their account, they will still be entitled to complete any wagering required, or use any outstanding bonus funds awarded, as part of this promotion by contacting customer services.
The maximum real cash benefit that any customer will receive from any bonuses or concessions is £25,000 per day (00:00-23:59 CET).
This includes returns on wagers struck with promotional cash. If there is any reason to believe that there has been a breach of these terms and conditions, the Promoter may, at its sole discretion, reserve the right to exclude you from participating in the promotion.
The Promoter reserves the right to hold void, suspend, cancel or amend the promotion where it becomes necessary to do so.
These terms and conditions shall be governed by English law and the parties submit to the exclusive jurisdiction of the courts of England and Wales.

(18+, T&Cs Apply. View Terms & Conditions )

Daily Cheltenham Previews 2020

A quick overview of each day. Click the links for detailed race previews and extended coverage, a guide and tips for of each day of the festival.

Day 1 – Champion’s Day – Tuesday 12th March

Ready yourself for the “Cheltenham Roar”, as punters go wild at the start of the opening race, The Supreme Novice’s Hurdle at 1.30PM.

As per every day during the week, racing begins at 1.30pm and the Supreme Novice Hurdle opens proceedings on the first day with the two-mile novice chasers then competing in the Arkle trophy.

Big businesses will sponsor the Champion chase so keep an eye out for leading pools/bookmaker at the great location.

Laurina might be hoping to snatch victory in the Champion Hurdle, the feature race, but faces the challenge of current title holder Buveur D’air.

Day 2 – Ladies Day – Wednesday 13th March

The two-mile Queen Mother Champion Chase dominates the second day of the festival with Altior hoping to add this prize to his Arkle dominance from the last few seasons – a sign to certainly watch out for. He is expected to be opposed by Footpad or Un De Sceaux who has been a Cheltenham regular for several years now.

Day 3 – St Patrick’s Day – Thursday 14th March

The Ryanair Chase and Stayers Hurdle are the most prominent races of the third day with Monalee hoping to snatch victory in the former event.

Penhill was a shock win at the 2018 Stayers Hurdle, with Mullins also fielding Faugheen this time around. Likely competition in the Stayers Hurdle is going to come from Paisely Park, who will be suited to the ground alongside many other horses lacking the necessary speed for the shorter distance hurdle races.

Day 4 – Gold Cup Day – Friday 15th March

Although the final day of the meeting begins with three hurdle races, the Gold Cup is arguably the most prestigious contest of the four-day betting festival and the National Hunt season.

History shows that often the favourite doesn’t always win the Gold Cup. This year’s challenging horse is Presneting Percy, who is proven on all types of ground unlike Might Bite. He’s currently priced at 9/2 with several bookies, at the time of writing (20th Feb 2019).

Native River from the Colin Tizzard stable, who was third in 2017 and last year’s winner, will be the one to beat in the Gold Cup this year. Ante-post betting odds had him priced around 5/1 with Nicky Henderson’s horse looking hard to beat this year.

Cheltenham Is One Of The Biggest Horse Racing Festivals In The World

Although there are many lucrative meetings at weekends and during the festive season within the national hunt calendar, it is the mid-March Cheltenham Festival which is regarded as the annual championships with featured horses trained to achieve peak fitness for the four-day highlight of the jumping season.

Until 2005, the Cheltenham fixture had traditionally been a three-day midweek meeting attracting thousands of spectators from Ireland. Then a fourth day was introduced for the Friday with the Irish still arriving at the racecourse in numbers, but with more punters from various parts of England now converging on the Cotswolds as they are captivated by the extra publicity and betting opportunities available.

Quite often, the arrival of the festival often coincides with the first signs of Spring weather, although snow has sometimes fallen on the racecourse, but what actually will be awaiting the punters on each day of the 2017 meeting…

Trainers To Watch This Year When Using Your New Customer Offers

Gordon Elliott has the most successful horses at the 2017 Cheltenham Festival when he saddled six winners. Plenty trainers to keep an eye on this year, including Nicky Henderson and Willie Mullins as always.

Factors To Take Into Account When Betting On The Festival

Ground conditions – During mid-March, there is often a tendency for underfoot conditions to be much easier than during the depths of winter. ‘Good’ ground often prevails and this does not always suit horses campaigned with success in the mud (‘soft’) during the preceding months. Save your sign up offers and free bets to use at times where the going makes betting a lot more unpredictable.

The famous Cheltenham hill – The final two furlongs of each race features a stiff uphill finish with horses racing successfully at less undulating circuits such as Newbury and Haydock not necessarily suited by the demands of this track. Horses which have won previously at Cheltenham should be noted.

The Bookies – There is so much competition among the bookmakers, even on the High Street, that it pays to watch the offers available. Money back when the favourite wins is one to note especially with several odds-on favourites winning in recent seasons from the Willie Mullins yard. For anybody wishing to use Ladbrokes or William Hill in Cheltenham town centre, it is worth bearing in mind that these shops can become very busy during lunchtimes of festival week.

Which Are The Best Types of Offers to Take Advantage Of For Cheltenham Betting?

Cheltenham Betting Offers: First Race of the Day Refund On Losing Horses

If you’re planning on betting on more than one day at Cheltenham festival, this offer is perfect as it’s almost a risk free bet that gives you a great shot of landing a winner if you fail to pick the winning horse. The free bet is given in 24 hours, usually sooner. Your refund can be used on any sport, so don’t worry if the Festival is over by the time you get your refund from Friday’s first race.

Cheltenham 2020 Non Runner No Bet

It makes sense to place your bets with a bookmaker that offers their customers the insurance of getting a refund for any horse that fails to start the race. Nobody wants to see a £100 bet going down the drain due to an injured horse. The majority of big bookmakers are offering this for 2020, but it’s always worth checking. These tips or offers are nothing special, they’ll crop up at most of the big venue 2020 races regardless of location – but it’s always good to take advantage of such special offers and enhanced prices in 2020.

Price Match For The Festival

Odds on horses fluctuate so badly that it’s essential to check, deposit and bet once you’ve found which bookie is offering the best odds for 2020. Depending on how much you stake on horse racing, getting better odds can make a big difference to your winnings. Leading bookmakers will match any better odds with their nearest businesses rivals to ensure you get paid out at the best possible odds. No code needed for these usually.

Latest & Best Odds Guaranteed For Cheltenham Betting

The vast majority of UK bookmakers will offer best odds guaranteed (B.O.G) throughout the festival, as they normally do for UK and Irish racing. It’s one of their standard offers, aside from the sign up bonuses. If your horse starts the race at better odds than you took at the time you placed your bet, the bookmaker will pay you any winnings at the latest higher odds. Perfect for Cheltenham betting offers. You won’t need to enter any sort of code to receive these latest special prices.

Betting On Cheltenham 2020: Getting Free Bets

Aside from the bonuses and offers for Cheltenham 2020 like the new customer free bets on offer, watch out for free bets on each race where you place a pre-race wager and then get some free bonuses to use on the next race. Look out for promo codes, bonuses, the odd discount code along with any bookmaker tips on their own blog. Coral, Racebets, Betfair and paddy power often do this. You can view their guide and tips without needing an account with them – although it’s always worth it in order to get the sign up bonuses. Enhanced offers on the day might offer the odd £1 free bonus, so check the latest betting special page in the morning.